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Case IH
and Ferrari to Share Spotlight at Grand Prix
Events
in Canada and U.S. June 08, 2006
RACINE, Wis.- For the first
time, agricultural equipment industry leader Case
IH will share the spotlight with Ferrari at two
Formula 1 racing events in North America this
summer.
Ferrari team cars will feature prominent Case IH
decals during the Grand Prix of Canada in
Montreal, June 25; and the U.S. Grand Prix in
Indianapolis, July 2.
"This is a great opportunity
for Case IH to share the global stage with
world-renowned Ferrari," says Mario Ferla,
president, Case IH. "Both are readily identified
by their powerful products and with their
signature red color, as well as for setting the
standard of excellence in their respective
industries."
"We are elated that Fiat, Ferrari's majority
owner, has for the first time allowed its logo to
be replaced on the Prancing Horse's Formula 1
cars. This sends a strong message about the
importance of Case IH, also a member of Fiat
Group," Ferla notes.
The Formula 1 Ferrari team is led by Michael
Schumacher, the seven-time world drivers'
champion, and Felipe Massa. The Ferrari Formula 1
team has won a record 14 Constructors'
Championships, including six consecutive titles
during 1999-2004.
"Since the Ferrari brand and Formula 1 race team
have long traditions of distinction, it's fitting
that Case IH - with its own proud heritage - will
be a part of the 2006 racing season," Ferla says.
Case IH is a global leader in agricultural
equipment. With headquarters in the United States,
Case IH has a network of dealers and distributors
that operates in over 160 countries. Case IH
provides agricultural equipment systems, flexible
financial service offerings and parts and service
support for professional farming operations
through a dedicated network of professional
dealers and distributors. Productivity enhancing
products include tractors; combines and
harvesters; hay and forage equipment; tillage
tools; planting and seeding systems; sprayers and
applicators; and site specific farming tools.
For more information on Case
IH visit CASE IH at
http://www.caseih.com
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